15-16 April 2019
Sofitel Dubai The Palm Resort & Spa
Dubai, UAE

Summit Agenda

Day 1 - 15th April 2019

08:20 - 09:20


09:20 - 09:30


09:30 - 09:45

Welcome Address by the Guest of Honor

09:45 - 09:50

Welcome Address by Title Sponsor              

09:50 - 09:55

Welcome Address by Platinum Sponsor

09:55 - 10:15

Creating an Integrated and Holistic Data Environment

  • Cloud: The way to ensure optimal data exchange
  • Exploring the challenges and benefits
  • Data Management: Speed, Quality and Fidelity

Walid Mehanna, Head of Data & Analytics, Mercedes-Benz Cars, Daimler AG - Germany

Walid Mehanna

10:15 - 10:35

Using Data to Make Smarter Marketing Decisions

  • The biggest challenge today is quality of data
  • Collecting data and looking at how marketers can make smarter marketing decision using better measurement methodologies to validate and calibrate your current attribution models

Tony Evans, Marketing Science Director - Middle East and Africa and Gaming, Facebook

Tony Evans

10:35 - 10:55

The Opportunity Behind Data-driven New Business Models

  • Thriving and even surviving in the age of digital economy requires organizations to reimagine new ways of doing business
  • Utilizing the proliferation of data combined with new technologies such as AI, ML, IoT, predictive analytics and Cloud
  • Companies use such technology to build new cross-industry business models that leverage value networks and multi-channel access to address complete new markets and secure future revenues

Dr. Hichem Maya, Head of Industries Digital Transformation - EMEA, SAP

Dr. Hichem Maya

10:55 - 11:15

Data Humanism: An Upcoming Trend

  • Analyzing data through data personalization
  • Small Data to reshape and re-focus industry by concentrating on quality
  • Data design and depict complexity: Parameters for Data Humanism

Maha Muraish, VP – Data Monetization and Digital Channels, Etisalat

Maha Muraish

11:15 - 11:45


11:45 - 12:25

Panel Discussion: Power of Personalization: Key to a successful business

  • Personalizing data leads to increase in customer engagement, how can marketers leverage this information?
  • Personalization- where to stop
  • Building trust with customers to ensure data security

David Koppe, Director of Information Strategy - NA East, MongoDB
Dikdyuti Sen, Chief Marketing Officer, Talabat
Flavio Leoni, Vice President Sales, Distribution, Marketing & Loyalty, AccorHotels MEE
Mats Carrgard, SVP Business Performance - MEA, Virgin Mobile
Namrata Balwani, Head - Digital Marketing & Analytics, Landmark Group
Safiuddin Syed, Director of Digital Marketing, Hyatt Hotels, Dubai
Sanaa Bougazzoul, Chief Marketing Officer, L’Oréal Middle East

David Koppe
Dikdyuti Sen
Flavio Leoni
Mats Carrgard
Namrata Balwani
Safiuddin Syed
Sanaa Bougazzoul

12:25 - 12:45

Winning Strategies to Overcome Analytic Obstacles

Dean Stoecker, Chairman & Chief Executive Officer, Alteryx

Dean Stoecker

12:45 - 13:05

Using Knowledge Graphs to predict Customer Needs, Improve Product Quality and Save Costs

  • Knowledge Graph represents the single highly connected source of truth for the entire organization
  • Knowledge Graph adds "context" to AI and Machine Learning
  • Knowledge Graph can evolve accordingly to the mutating needs of the company


Alessandro Negro, Chief Scientist, GraphAware

Alessandro Negro

13:05 - 13:25

Your Path to Enterprise AI

  • Why an Enterprise AI strategy is a necessity for many companies
  • The journey to implementing this strategy
  • A maturity model gathered from experiences ranging from Fortune 500 companies to startups

Hylke Visser, Director - Sales and Business Development, Dataiku

Hylke Visser

13:25 - 14:25


14:25 - 15:05

Panel Discussion: Predictive or Prescriptive Analytics: The best fit for the retail industry

  • 2017 was predicted as a Retail Apocalypse: Impact of Digital Transformation to transform the industry
  • To overcome obstacles- Adopting newer technologies to increase growth of the sector?
  • Role of analytics in determining customer engagement and profit margins

Budoor AlAmoudi, Director - Business Intelligence, Jumeirah Group
Chris Vaines, Global Business Intelligence Manager, Flemingo International
Rajshekhar K, Head - Database & BI, Dubai Duty Free
Saurabh Kapoor, Director - Customer Insights & Analytics, Emaar
Taneesha Mohandas , Head of Strategy and Business Intelligence, Eyewa

Budoor AlAmoudi
Chris Vaines
Rajshekhar K
Saurabh Kapoor
Taneesha Mohandas 

15:05 - 15:25

Dark Data: A Myth?

  • Accessing Dark Data, to provide a competitive edge for companies
  • Move, Secure, Create and Analyze: The future
  • Is Adoption of Blockchain a permanent solution for Dark Data?

15:25 - 15:45

Using Predictive Analytics and Artificial Intelligence to Improve Customer Loyalty & Retention

  • Customer loyalty is influenced by data- corelating purchasing behavior and customer characteristics
  • Engaging in social media analytics to access customer behavior pattern
  • Role of data analytics; building blocks for decision making?

Ross Maclean, Group Chief Digital Officer, GEMS Education

Ross Maclean

15:45 - 16:05

Foundational Transformation: a People and Data Centric Approach

Digitally transforming your organization with a people and data centric culture and ensuring long-term success

Ali Shabdar, Business Development Director - MEA, Zoho Corporation

Ali Shabdar

16:05 - 16:15


16:15 - 16:45


Day 2 - 16th April 2019

09:00 - 09:30


09:30 - 09:40


09:40 - 10:00

Using Causal Inference to Answer the most Crucial Business Queries

  • Does marketing increase customer engagement? What is the impact of a product change on user experience? How did a regulatory change influence the marketplace?
  • Many of the most important business questions, such as the ones above, are causal
  • Machine learning and AI have so far not focused on causal questions, but are now catching up very rapidly

Totte Harinen, Senior Data Scientist, Uber - UK

Totte Harinen

10:00 - 10:20

Adoption of Blockchain in Data Monetization

  • Data Monetization creating a niche market in the UAE
  • Is monetizing data a stepping stone for AI?
  • Impact of blockchain in securing data?

Marwan Al Zarooni, CEO, Dubai Blockchain Center

Marwan Al Zarooni

10:20 - 10:40

Are you ready for Artificial Intelligence?

  • Explore all the factors involved in the architecture of a deep learning pipeline, focusing on data management and the hybrid cloud approach
  • Future-proof AI infrastructure that can span from the edge to the core to the cloud – with enterprise level data management features combined with GPU compute power
  • Performance & scalability capabilities observed from experimental tests performed in a multi-GPU flash storage-based environment

Hoseb Dermanilian, Industry Solutions Manager AI/ML and Big Data Analytics, EMEA, NetApp

Hoseb Dermanilian

10:40 - 11:20

Panel Discussion: Predictive Analytics driving the Ecommerce market

  • E-commerce in the region is set to be worth $48bn by 2022- What is the contribution of predictive analytics in the growth of the industry?
  • How has data insights and consumer behavior lead to developing strategies to grow business?
  • Big Data detects payment laundering; that helps in creating a secured online payment platform

Abdellatif Waked, General Manager - MENA, Uber
Akram Assaf, Co - Founder and CTO,
Antonello Supino, Director of Business Intelligence - AMEA, OLX Group
Matthieu Guinard, CEO, Glambox Middle East
Ulugbek Yuldashev, Founder - CEO,

Abdellatif Waked
Akram Assaf
Antonello Supino
Matthieu Guinard
Ulugbek Yuldashev

11:20 - 11:50


11:50 - 12:10

Cloud Analytics: Easier Access to increasing data  

  • Cloud Computing is envisioned as a storage platform, how has cloud as a service changed the perception about cloud?
  • Business Intelligence, Real Time Analytics and Social Media Analytics: Powered by cloud
  • Factors that drive cloud analytics

12:10 - 12:50

Panel Discussion: A Fluid Data Strategy

  • The reason for advancement in data – Business Drivers & Tech Enablers?
  • Influence of data analytics and strategy to achieve organizational goals
  • Use of data strategy to compete with known players as well as future disruptors

Hatem Elsherif, Head - Data Analytics, Federal Competitiveness and Statistics Authority
Hussain Al Fardan, Head of Innovation Centre & Strategy, Dubai Customs
Kenan Atalay, Head - Digital Analytics, Al Tayer
Mike C Lovett, Lead Architect - Enterprise Information Architecture, Etihad Airways
Mike Vessey, Head of Data Governance, Abu Dhabi Investment Authority
Nisrine Elhauz, Chief Specialist - Data Management, Roads & Transport Authority
Rahul Arya, Partner - Strategy Consulting & Data, Artefact

Hatem Elsherif
Hussain Al Fardan
Kenan Atalay
Mike C Lovett
Mike Vessey
Nisrine Elhauz
Rahul Arya

12:50 - 13:10

Real Time Analytics: Enables faster, precise and effective decision making

  • Modify Rules and Analytics for quick decision making
  • Preventing errors: Guard rails to break circuit to enable fewer errors
  • Data analytics to determine customer engagement and optimize profit margins

13:10 - 13:20

Future Knowledge Partner Address

Dr. Yousef Al-Assaf, President, Rochester Institute of Technology – Dubai

Dr. Yousef Al-Assaf

13:20 - 14:20


14:20 - 15:00

Panel Discussion: Cyber Security and Breaches: Inevitable?

  • Complexity of hacks witnessed in UAE over the years
  • Ethical & Unethical hacks: Companies preparedness to cope with them
  • Policies governed to regulate cyber security

Amit Mehta, Director - Regional Head of Security, Mastercard
Biji Scaria, Director Data Security and Privacy Management, du
Brian Byagaba, Head Of Information Security, Commercial Bank International
Noora Al Ahbabi, Chief Information Security Officer, Ministry of Economy
Shiju CS, Head of IT Security and Network, Lulu Group
Venu Sriraj, Chief Information Security Officer, UAE Exchange

Amit Mehta
Biji Scaria
Brian Byagaba
Noora Al Ahbabi
Venu Sriraj

15:00 - 15:20

Building an Organization’s Structure: Data Governance

  • Understandable, Trustworthy, Secure and Discoverable Corporate Data: A Guarantee?
  • Revolutionizing the transaction of data through formal control to achieve actionable insights
  • Amplifying business value analytics through data governance
  • Adoption of Data Governance in UAE in comparison to rest of the world?

15:20 - 15:40

Augmented Analytics: Future of Analytics and BI

  • Is AI and NLP the base for Augmented Analytics?
  • Will analytics transform workflow?
  • Digital Transformation and Innovation: Being drive by Augmented analytics

15:40 - 15:50


15:50 - 16:10


Agenda is subject to change

An Event by:

Expotrade - Empowering knowledge


Expotrade Middle East FZ-LLC
Level 10, 1002 Aurora Tower, Dubai Media City
PO Box 500686 Dubai, U.A.E.
Tel: +9714-4542135 Fax: +9714-4542136