Walid’s passion has always been to leverage new technologies and ideas to improve the efficiency and effectiveness of organizations and supply chains. As Head of Data & Analytics Mercedes-Benz Cars Finance he and his team deliver end-to-end, data-driven solutions from idea to business impact. In that role he also chairs the Mercedes-Benz Data & Analytics Board, which establishes common standards for data topics across all functions and the whole value chain.
In more than twenty years hands-on with technology and thirteen years of consulting major German corporations, he has always worked on the intersection between business and IT. Walid holds a Master’s degree in computer science from the University of Oldenburg, Germany.
Totte is a senior data scientist at Uber focusing on causal inference methodologies and in particular on machine learning for causal inference. As a member of Uber’s Data Science Platform team, his role involves scaling these approaches across the business to help other data scientists and analysts do their jobs more efficiently. Before coming to Uber, Totte earned a PhD from King’s College London.
Flavio Leoni is the Vice President of Sales, Distribution, Loyalty and Marketing at AccorHotels Middle East, which includes a portfolio of more than 100 hotels across 14 leading hotel brands spanning 10 countries with over 1.2 million loyalty members.
With over 20 years of international experience in Hospitality, Financial Services and Consumer Goods, Flavio is a strategic thinker and leader with a strong track record in driving results and operational excellence across several disciplines from Strategic Planning, Sales & Marketing Finance Consulting, Project Management, and Technology & Innovation.
Current Role & About Etisalat Digital
Maha Muraish is the Vice President heading Data Monetization (Big Data) and Digital Channels at Etisalat Digital, enabling enterprises and governments become smarter by infusing data analytics and insights into the their digital transformation to help them make more informative decision . Maha is also responsible, to enhance government and enterprises capability to better engage with their customers through the different channel points allowing them to send the right message to the right person and right location and time.
Area of Experience
Maha has over twenty years of telecom experience, with extensive expertise in big data/data monetization combined with strong experience digital media and digital entertainment business.
Maha has worked in Etisalat UAE very extensively however; she has worked in other markets within Etisalat Group like KSA, Egypt and Nigeria in Digital Marketing, Future Communication and Digital Entertainment.
She holds a BSC in Computer science and Math Major from National University in US.
Maha is also:
1. Certified Data Scientist from Hopkins University
2. Management Executive Education on Artificial Intelligence for Business from MIT
3. Micro Master Degree in AI from Colombia University
Ross is currently the Group Chief Digital Officer across GEMS Global Education and Varkey Group. GEMS is the world’s largest private school K-12 provider in the world. GEMS have recently set up a number of vehicles to invest, build and scale innovative new digital technologies and business models in order to disrupt and enrich the provision of education to children across the planet. Prior to joining GEMS, Ross was a senior partner with EY and their Chief Digital & Innovation Officer across 73 countries in Africa, India and the Middle East. Ross is also a Board Director at Traffic Digital, the region’s largest independent agency.
Budoor is currently Director of BI and Analytics in Jumeirah Group. She is responsible for the data warehousing and analytics strategy and implementation in Jumeirah. This supports the operations of 20 hotels in the Middle East, Europe and Asia. Previous to this role, Budoor was heading the BI role in Thuraya Mobile Satellite Telecommunications.
Budoor holds a Bachelor of Science degree in Computer Engineering and Masters of Business Administration from the American University of Sharjah. Budoor is a certified Project Management Professional. She is in the processes of getting her Microsoft certification in Data Science.
Sanaa Bougazzoul has over 14 years of experience in the Middle East region under her belt, ranging from consumer centricity and insights to digital and marketing transformation of more than 20 brands.
In her current role as the Chief Marketing Officer, her core focus is to drive the digital transformation of the entire L’Oréal Middle East business whilst building “love brands”, driving the media shift to digital/ROI measurement and leading the acceleration of e-commerce.
Namrata Balwani heads Digital Marketing and Analytics at the Landmark Group. She is a believer in omnichannel marketing and in making evangelists of customers. She was previously SVP & Head of Office at OgilvyOne Worldwide. She took an entrepreneurial leap early in her career and co-founded Media2win, an award winning, independent digital agency in India. She is excited by the tremendous potential for digital transformation in the Middle East.
Kyrgyz entrepreneur Ulugbek Yuldashev is the founder and chief executive officer of AWOK.com, which is, one of the leading online retail platforms in the UAE. He founded the online store in 2013, which commenced operations, by selling electronics and gadgets. The company has grown rapidly since its inception, offers over 50,000 products across 30 plus categories, and employs close to 500 people. Yuldashev has had a flair for business since an early age and started his first company in 2004, when he was just 19 years old. It was a retail and wholesale business in Kyrgyzstan named Domashniy (Russian for Home Center). In 2006, the ambitious young entrepreneur moved to Dubai and in 2008 established the wholesale company Gulf Alabel Technologies LLC. Success in this venture led to Yuldashev setting up another wholesale company called Alifco LLC followed by entering the ecommerce industry in the region with ALIFCA DMCC as the parent company of AWOK.com.
Ulugbek is a business graduate and considers his father to be his mentor who instilled in him discipline and ethics in business at a young age. Hailing from a retail background, Yuldashev is committed to being customer-centric. Customer satisfaction is at the core of his decision making process as much as an acute business sense and boldness.
Yuldashev’s commitment to ‘not quit without winning’ stems from being a dynamic sportsman since school days. He has grown up winning various national and regional level competitions in Kyrgyzstan. Competitive sports that he has trained in and won include martial arts, tennis, swimming and 10km running. When away from his growing business, Ulugbek enjoys spending time with his young family. He is a voracious reader and speaks English, Russian, Kyrgyz and Uzbek fluently.
Mike is a multi-decade IT professional with 18 years Airline experience working in the Enterprise Architecture information domain discipline. EIM, Big Data & Data Lakes, MDM, AI and many other obscure looking acronyms and abbreviations, are part of his real-world information-centric delivery experience. In addition, he has created and shaped Information Architecture practices and practical, pragmatic EA practices, including multi-model operating models.
Dr. Marwan Alzarouni is the Director of Information Services at Dubai Electronic Security Center and the CEO of Dubai Blockchain center. The center is region's first innovation hub for blockchain technology. It was inaugurated by His Highness Sheikh Mohammed bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai on the 15th of May 2018 and is encompassed within Area 2071, a complex, interdependent ecosystem designed to unlock people’s potential in areas such as Blockchain technology, Artificial Intelligence and Biomedical Engineering. The center continuously hosts blockchain related courses, events, meet-ups, and hackathons.
Before establishing the blockchain center, Marwan was an early crypto investor that started Bitcoin mining in early 2013. He also created Dubai’s first crypto payment processing and blockchain software development company in January 2014. In February 2018 he launched OTC Supply DMCC, the region’s first fully licensed over-the-counter crypto commodity trading entity. His latest venture is Co-Founding Quanterium, a technology solutions provider focusing on providing social impact solutions for organ and blood donation based on technologies such as blockchain, artificial intelligence, IoT and genomics.
Hussain Al Fardan is the Head of Innovation Centre – Strategy and Corporate Excellence at Dubai Customs, Chairman, Ideas Arabia & Ideas UAE, Board Member Ideas UK, Board Member World Innovation Organization. Hussain has over 20 years of experience in employee engagement, Innovation and Business Improvement with proven interpersonal and leadership skills. He is experienced in all aspects of Innovation both internal and external within the organization, with demonstrable success in Building Innovation Culture within a Governmental environment. Hussain has developed and delivered innovation culture method that is now used by many government departments across the UAE to develop employee driven creativity and manage continuous improvement.
Dr. Hichem Maya is the head of Industries Digital Transformation at SAP Europe Middle East and Africa. He leads a number of smart city projects for SAP and contributed to the development of the SAP smart city app and connected cars initiative. Hichem and his team work with organizations such as governments to define and deploy smart government platforms, oil and gas companies to develop digital oil fields, and retailers to get a single customer view and improve sales efficiency. Hichem acquired an extensive experience in technology-driven transformations.
Dean Stoecker is chairman and chief executive officer (CEO) of Alteryx. Dean co-founded Alteryx in 1997 and has since lead the company through solid organic growth, three rounds of funding and a successful IPO in March 2017—recognized as a top performer in the class of 2017. Dean’s leadership and motivational skills, along with his ability to create, communicate and realize a vision, are a driving force behind the company’s 20+ year success.
Since taking Alteryx public, Dean lead the company in delivering eight consecutive quarters of more than 45 percent year-over-year (YoY) growth, earning a spot on the Deloitte’s Technology Fast 500™ list for two consecutive years. This performance is a direct result of the company’s ability to execute on delivering a transformational experience to customers of all sizes and Dean's unique vision and strategy around empowering every worker, regardless of technical acumen, to transform their data into actionable insights and drive meaningful business impact.
Dean serves as advisor to entrepreneurs and is an active philanthropist, creating the Alteryx for Good program to bring the thrill of solving real-world problems to non-profits, educators and local communities. Dean is passionate about humanizing the world of data science and analytics, evident in the company’s culture, extensive resources for continued education and efforts to influence social change. Dean was recognized as an Outstanding Public Company CEO by OCTANE and received the EY Entrepreneur Of The Year® 2017 Award in the Orange County Region.
Prior to co-founding Alteryx, Dean held various sales and business leadership roles at Strategic Mapping and Dun & Bradstreet. Dean earned his MBA from Pepperdine University and his undergraduate degree in international business from the University of Colorado, Boulder.
Dr. Alessandro Negro is the Chief Scientist at GraphAware. Dr. Negro is the main author of the first recommendation engine ever built on the graph database Neo4j and is the author of the upcoming Manning book: Graph-Powered Machine Learning.
Dr. Negro has over 15 years of experience in software development and architectures as well as speaking at many prominent conferences such as Java One, Oracle Open World, Graph Connect and Predictive Analytics World. He specialises in recommendation engines, knowledge graphs, NLP and overall Machine Learning based on graph technology.
He is, currently, leading a team in GraphAware developing the next generation of graph-based insight engine called Hume. Hume helps organisations to transforms their own data and information from various silos into searchable, understandable, and actionable knowledge.
Hume helps organisations to "know what they know".
Hylke has spent over 2 decades with small and large companies who had the ambition to become a digital data driven enterprise. Since two years he has a focus on assisting companies in their Data Science strategy. With his knowledge of both closed and open source, he brings a wealth of background in the data science area. At Dataiku Hylke is responsible for Sales and Business Development for the Middle East market.
Hoseb joined NetApp in 2012 and manages and develops AI, Machine Learning and Big Data Analytics solutions across EMEA. Hoseb focuses on positioning and discussing NetApp's value add in the AI/ML and Big Data space and helps customers build the right platform for their data driven business strategies. In addition, he is responsible for developing joint NetApp and AI/ML ecosystem solutions as well as building the Go-To-Market strategy around these solutions – including NetApp channel programs.
An avid user and consultant of Zoho since 2008, Ali fell in love with the platform when he built a CRM for his real estate company in Zoho Creator in a single afternoon.
A multidisciplinary business technologist and a published author, Ali contributes to the the steady growth of Zoho's diverse ecosystem in the MEA region.
Experienced in business growth and transformation, business process, marketing, and information management, Ali understands the challenges of modern businesses and helps them utilize the immense power of cloud computing strategically and in day-to-day operations.
Rahul is an international professional with over 15 years of experience in strategy & management consulting, public policy formulation and entrepreneurship, with a demonstrated ability to inspire, lead and thrive in fast-changing environment. He has previously worked with McKinsey & Co. in Europe, General Electric in USA and with IAS in Government of India in strategy & data consulting roles.
Rahul brings experience of management consulting for a number of clients in MENA region especially in the areas of data strategy, digital marketing & internal marketing capability building. He also has extensive experience in leading large scale data transformation projects from high level strategy formulation to implementation & change management. He is an alumnus of prestigious Indian Administrative Service (IAS) in Govt. of India, advising the government on key public policy issues. He holds MBA from IIM Bangalore and B.Tech (Mechanical Engineering) from IIT Delhi in India
David Koppe is a Director of Information Strategy at MongoDB. With over 30 years of experience, David focuses on helping companies derive business value from MongoDB’s technology and services offerings. Application and Mainframe Modernization, Cloud Native application strategies and Internet of Things initiatives are core strategic areas where the Information Strategy group has made the largest impact. Organizations from startups to large Fortune 500 Companies have adopted the full power of modern technology stacks to accelerate their time to value by over 20x, build for competitive differentiation, reduce operational risk, and lower their TCO by $10’s of millions annually.
Dr. Al-Assaf had his PhD from Oxford University and leadership training from Cornell University. He is a widely published and academic and senior education management professional with extensive international experience.
He is currently President of Rochester Institute of Technology- Dubai, a leading not for profit international branch of RIT Rochester, New York. RIT Dubai University is established in conjunction with the Dubai Government in Dubai Silicon Oasis. Prior to this he was Dean of the College of Engineering at the American University of Sharjah where he was one of the founding members of the electrical engineering and computer engineering programs.
During his tenure at RIT Dubai, he has ensured that the university plays a major role in the ecosystem of Dubai Silicon Oasis and supporting the achievements of Dubai vision. Introduced a number of new programs, certifications and initiatives to meet the needs of public and technology partners including: Smart City Sciences, Data Analytics, Emerging Technologies, Corporate and Customer Happiness, Future Shaping, Computing Security and Sustainability among others.
Dr. Al-Assaf's research focuses on using soft computing to model and control various industrial, business and medical systems. Applications include materials modeling and classification, prostheses control, industrial quality control and optimization. His industrial experience is in the areas of adaptive and predictive control, soft computing and industrial instrumentation and control.
Abdellatif Waked led the team that launched Uber in Egypt in 2014, and has overseen the expansion that has made Cairo one of the fastest growing cities for Uber in the world. Since then he has also led Uber’s move into cities across Egypt including Alexandria, Tanta, Mansoura, Zagazig, Damanhur, and Gouna, creating more than 200,000 job opportunities for partner drivers in the process, and moving millions of riders across the country every week. Abdellatif has quickly risen through the ranks at Uber, and is one of the youngest‐regional general managers at the company globally. Following his success in Egypt, his role has been expanded and he will now oversee Uber’s operations across the MENA region in Egypt, Lebanon, Saudi Arabia, Bahrain, Jordan, Qatar, and the United Arab Emirates, as General Manager for the Middle East and North Africa. Prior to working at Uber, Abdellatif worked for McKinsey & Company consulting for their Cairo, Toronto and Dubai offices. He has experience in fields ranging from the public sector and healthcare to airlines and telecommunications, where he focused primarily on strategy, marketing, and corporate finance. He is also the co-‐founder of TrainForAim (TFA), a sports company focused on conditioning and events management. He has an MBA from INSEAD Business School, an MSc in Economics from University College of London and a Bachelor’s degree from Rutgers University.
Tony Evans is the Marketing Science Director for Facebook for Middle East and Africa and Gaming.
After studying advertising in London, Tony worked in full service advertising and media agencies for 15 years before moving to Facebook. His team exist to help advertisers and agencies build better measurement systems, always measuring the things that actually matter. Based in Dubai his interests include chess, rugby, fighting, coffee and military history. He lives by the principle that the correct application of maths and data will always, always win arguments.
Akram Assaf, Co-founder and Chief Technology Officer of Bayt.com Akram is responsible for driving new online initiatives, formulating technology strategy, and directing overall product delivery at Bayt.com. He serves as a board member for multiple online businesses, and provides mentorship and advisory for some of the leading SME businesses in the Middle East.
Akram has extensive experience in employing technological innovation in a wide range of industries and business solutions.
Akram comes to Bayt.com from Oracle consulting. Akram started his career in Accenture (Andersen Consulting) where he consulted Middle Eastern governments and leading corporations on technology implementation in the fields of Finance and HR Systems. Akram is a graduate of Jordan University with a BSc in Computer Science.
Venu is Group CISO of UAEEXCHANGE. He has 15+ years of experience in Information Security, IT Security Management. Venu in current role is responsible to develop, maintain and oversee the enterprise wide cyber security vision, strategy, architecture, policies and program. He has in-depth knowledge of interpreting global data protection regulations, information security standards & framework requirement and incorporating the same in to rational as well as effective operational, executable management & technical controls.
Mats Carrgard is the Senior Vice President Business Performance for Virgin Mobile Middle East & Africa (VMMEA), where he is leading the company’s journey to become fully data-driven and data-centric. This includes strategy and implementation of a variety of initiatives covering Data Management, Business Intelligence, Data Science, Customer Value Management and Digital Performance. The focus of all the initiatives is to harness the value of VMMEA’s rich data streams as a telecom services provider and generate value for the organization through increased revenues and customer acquisition, better and faster decision-making and automation of key processes.
Mats has been in the Middle East telecoms industry since 2001, holding various positions with telecom operators (MNO and MVNO) as well as vendors/service providers. He has held roles in various areas ranging from management consultancy to commercial management. He has a Master’s Degree in Industrial Engineering and Management.
Noora Al Ahbabi holds the position of Information Security in the IT department at Ministry of Economy, UAE government, where she is contributing to improving, developing, and raising the security level in the ministry.
Noora holds a bachelor degree in information security and network technology in 2016. Graduate of Zayed University, UAE. She is certified in introduction to Networking CCNA1 (IT Essentials), in CCNA Exploration (Network Fundamentals), in CCNA Exploration (LAN Switching and Wireless), and in CCNA Routing and Switching (Routing Protocols). She is also ISO certified in information security from Merit for training and consultancy, 2018.
Noora’s aim is to implement HH Sheikh Mohammed bin Rashid, Ruler of Dubai, Vice President and Prime Minister of the UAE’s vision of creating a secure electronic space and to help consolidate the UAE's position among the world's safest countries in cyberspace and harnessing technology to create a new reality and a life of opportunity and a model for development and e-security worldwide.
Mike Vessey is the Head of Data Governance for Abu Dhabi Investment Authority, one of the world’s largest Sovereign Wealth Funds. He is responsible for defining and implementing data strategy including the Business Glossary, Data Quality and architecture. Prior to ADIA he led large-scale business change programmes at Accenture, Deutsche Bank and Royal Bank of Canada. Michael recently relocated to the Middle East where he spends his spare time hiking and trying to learn piano.
Antonello is currently the Director for BI at OLX Group which is recognized as the leading classified global platform owned by the Naspers group. Prior to that, he had worked in various industries like online gaming, gambling, banking and insurance for such organizations as IBM in Italy and Gamesys in the UK to name a few. Antonello holds Masters’ degree in Computer Engineering and Master in Business Administration. Over the past thirteen years he has been working with data and analytics helping businesses to make the right decisions. Antonello has been exposed to a wide variety of platforms and technologies spanning from the mainframe to the cloud with big data and data science applications. In last years Antonello has been leading data-driven initiatives using Agile BI methodologies.
In his current role, Brian leads the Information Security team of Commercial Bank International (CBI), which is a UAE based bank. At the top of his agenda is working with CBI’s senior leadership team to prioritize and align security initiatives with the bank’s evolving strategy and risk appetite. This is especially important considering the fast pace of changes within cyber security, (new threat actors, changing methods and motives of attack) and how banks do business today.
Brian started out in risk management, consulting for clients across multiple industries; from financial services to telecom, retail and oil & gas companies. In his 15 years security profession experience, Brian has worked in leading institutions such as PwC, Barclays Bank delivering risk projects across Africa, Middle East, Europe and Asia in numerous capacities. Roles included Head of Operational Risk and Information Security, Assistant Manager Systems and Process Assurance, Chief Operating Officer – Technology Risk, Vice President Internal Audit and Chief Internal Auditor. He holds industry certifications including CCISO, CISM, CISA, FCCA and an MBA from Durham University.
Matthieu has 15+ years of international experience in General Management, e-Commerce & Marketing for several industries (Luxury, Beauty, Travel, Consumer goods, & Media) & top brands (BIC, Yves Rocher, TUI, Berteslmann, Chalhoub Group)
Key strengths include:
deliver sales & driving profitability
Kenan is leading the digital analytics team at Al Tayer and specifically focuses on Ounass. His main area of expertise is digital analytics and measurement frameworks. He has almost 20 years of experience in internet related technologies as a self-starter and then as a professional, understanding both business and technical aspects of the trade. Prior to Al Tayer, he started and led SEO and Analytics department in GroupM Turkey and worked as a digital analytics consultant for GroupM EMEA.
He likes asking the correct questions, seek their answers or direct people towards them. He is data-driven and a firm believer of optimization through measurement, testing and education.
Amit is the regional Head of Security for Mastercard, Middle East and Africa. He is responsible for the overall conduct of security strategy in the region that includes people, data and assets. He works internally within Mastercard as well externally with payment eco-system players, Government bodies and Regulators to raise awareness about information security threats, emerging risks and best practices to aid in policy development. He strongly believes that for information security to be effective it should have support from senior leadership and be embedded in the culture and organizational design. Organizations should look at security in a holistic manner rather than create point solutions. Amit comes from management consulting background having worked with Ernst & Young and Deloitte in the UK.
He is a frequent speaker on security strategy, data privacy and security regulation. Additionally, he has contributed to several newspapers in the region on cyber security best practices and payment fraud.
He received his Masters in Technology from Aston University, UK and holds certificates in security, project management and governance. Currently he is pursuing Masters in Information Systems Management from Harvard focusing on Cyber Security.
Saurabh is heading Data, Analytics and Business insights division at group level for Emaar as Digital director. He is responsible to design data platform and formulate technology strategy to drive Personalization, Omni-channel customer experience, Customer 360 view,Real-time Business intelligence, Customer insights and Digital marketing. He is a frequent speaker on topics related to Digital transformation, Data Platforms, Analytics and Digital marketing.
Prior to Emaar, Saurabh has worked in the leading global firms such as Paypal, CapitalOne, IBM etc. Saurabh holds MBA degree from IIMLucknow and Engineering degree from IITKanpur
Rajshekhar is the Head of Database and Business Intelligence at Dubai Duty Free. He is a seasoned IT professional with nearly two decades of experience and has previously worked with IT consulting companies, Premium Credit Card Company and now he is with world’s largest Airport Retailer in a single location.
Currently with Dubai Duty Free he is busy working on customer engagement and digital marketing initiatives. These initiatives are in-line with DDF’s Digital Strategy which is based on three important pillars, Acquire - Engage and Retain customer.
*Speakers to be confirmed
Expotrade Middle East FZ-LLC
Level 10, 1002 Aurora Tower, Dubai Media City
PO Box 500686 Dubai, U.A.E.
Tel: +9714-4542135 Fax: +9714-4542136