Smart Data 2020 Dubai

23-24 March 2020
Sofitel Dubai The Palm Resort & Spa
Dubai, UAE


Summit Agenda

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» Day 1 - 23rd March 2020

» Day 2 - 24th March 2020

Day 1 - 23rd March 2020
08:30 - 09:30


09:30 - 09:45


09:45 - 09:50

Welcome Address

09:50 - 10:10

Advanced Analytics & Big Data – Transforming Business Models Across Industries

  • Unfolding the main parameters of advanced analytics: data mining, big data and predictive data analytics
  • Business intelligence vs advanced analytics - where business intelligence ends, advanced analytics begins
  • What are the most important parameters to consider when implementing an advanced analytics strategy?
10:10 - 10:30

Augmented Analytics - Next Generation Analytics for Today’s Business Needs

  • Augmenting data science capabilities using AI and machine learning
  • Using AI to help data integration, data visualization and data extraction
  • Employing AI tools to interact in natural language rather than in numbered language
10:30 - 10:50

Data Lake – Tapping into Information Gold Mines

  • How to prevent contamination of data and risk turning your Data Lake into a ‘Data Swamp’?
  • Prioritizing & structuring Data Lakes to attain the highest value & ROI for your business
  • Data Lake vs. Data Warehousing: serving customized requirements
10:50 - 11:10

Unlocking the Real Potential of Dark Data

  • Digitizing the untapped and un-digitized segment of dark data
  • Harnessing the power of dark data by using the right tools
  • Counting on AI to extract value from dark data
11:10 - 11:40


11:40 - 12:00

Boosting Business Opportunities by Using Real-Time Analytics

  • Understanding the power of real-time business intelligence & delivering the highest ROI for your business
  • Strategizing with real-time data to gain customer insights & avoiding fraud
  • Accessing customer location data using beacons and real-time analytics to offer irresistible deals
12:00 - 12:20

Embracing Cultural Change & Staying Relevant in Today’s Digital World

  • Building a culture of change - a state of continuous transformation is key
  • Do cultural changes tend to follow technological changes or is it the other way around?
  • Training human capital to keep up with technology & ensuring survival in a competitive marketplace
12:20 - 13:00

Interactive Panel Discussion: CDO Panel - The Evolving Role of Chief Data Officers and Chief Analytics Officers

  • Understanding the evolving prominence of this specialized role to drive data & analytics within an organization
  • Taking responsibility for data privacy, data governance, data quality and data lifecycle – creating business value and opening new avenue for business growth
  • Data management - Opportunities and challenges in the Middle East
13:00 - 14:00


14:00 - 14:40

Interactive Panel Discussion: Engaging the Big Data & Analytics Tool-Kit in the Banking Industry – Exploring Opportunities to Strategize, Commercialize & Innovate

  • Building the empire of personalized services on the foundation of data analytics: using digital banking to acquire customer-centric data
  • Using big-data analytics & AI to drive customer insights and data-driven product offerings
  • Big data analytics can enhance cybersecurity and reduce risks but does working with larger data sets translate to a greater threat?
14:40 - 15:00

Metadata – The Key to Data Governance

  • Using metadata to gain meaningful information
  • Metadata management for data governance & enterprise architecture
  • Incorporating efficient ETL (Extract, Transform & Load) tools to track the movement of data & data lifecycle management
15:00 - 15:20

Evolution of RPA to Intelligent Automation -

  • How is Intelligent Automation different from Traditional RPA?
  • Role of Machine Learning into this evolution – Opportunities and Challenges
  • Combining RPA with Natural Language Generation to make better analytical decisions.
15:20 - 16:00

Interactive Panel Discussion: Powering Up the New Age Retail Industry with Big Data Analytics

  • Exploring the applications of data science while devising strategies for superior marketing campaigns
  • Staying relevant to market demands – Using economic indicators & demographic data to optimize pricing & forecasting trends
  • Gaining an edge over the competition – Machine learning algorithms & what it can do for your retail business
Day 2 - 24th March 2020
09:00 - 09:30


09:30 - 09:40


09:40 - 10:00

An Exploration of Breakthrough Data Strategies & Data Architecture for the Cloud

  • Building a roadmap - How to go about aligning cloud migration with your data strategy
  • Migrating analytics to the cloud – Avoiding potential pitfalls & earmarking your priorities
  • Designing data architecture to optimize cloud data platforms
10:00 - 10:20

Data Modeling for Business Intelligence

  • Why does choosing the right data model for your business & applications matter?
  • What are the new data modeling techniques that can best manage new age data?
  • How has the newly discovered NoSQL data reversed the traditional logical-to-physical modelling scenario?
10:20 - 10:40

Big Data AI – The New Oil or Unappeasable Anarchist?

  • Has big data hit the dead end or are we at the brink of a new age with big data AI?
  • The impact of AI & social responsibility – What are the positives & negatives?
  • Can AI be the game changer? Fulfilling the incomplete destiny of big data & big content in driving insight
10:40 - 11:20

Interactive Panel Discussion: Exploring data governance in the era of big data

  • Using the right mitigation tools while building the data governance structure to minimize the risk
  • Challenges associated with data governance and how to deal with them?
  • Setting up the data governance framework around Dubai Data initiative
11:20 - 11:50


11:50 - 12:30

Interactive Panel Discussion – The Impact of Big Data Analytics in E-Commerce

  • Using analytics to understand shopping patterns & building better consumer targeted strategies – do predictive intelligence solutions give you the right returns?
  • Improving customer service – can data analytics help with identifying key issues at your online store?
  • Data driven product R&D coupled with an enhanced dynamic pricing strategy
12:30 - 12:50

IoT & AI – Driving Business Process Performance

  • Harnessing AI to engage customers, transform products and streamline operations
  • Optimal use of AI for predictive analytics in IoT data
  • Recognizing the significance of AI in big data, analytics, and IoT ecosystem
12:50 - 13:10

Have Blockchain & Big Data Become Best Friends?

  • How blockchain & big data complement each other – tackling ever larger data-sets
  • Ensuring complete transparency & security across the data-lifecycle with blockchain technology offering decentralized transactions
  • Using blockchain to prevent data leaks and secure data from cybercriminals
13:10 - 13:30

Data Privacy, Trust & Experience – An Overview from a Middle Eastern Perspective

  • Has the arrival of GDPR really brought about an impact in how we use data in the Middle East?
  • Establishing ground rules on using VPNs in the region – bringing about data privacy with encrypted & secure data
  • Big Data Security – Overview of data & IT governance policies
13:30 - 13:50

Edge Processing - Amplifying the Power of Predictive Analytics

  • Collecting raw data using edge processing for real-time analysis
  • Saving costs and time by eliminating the bandwidth cost, use of cloud and other analytical tools
  • Using analytics algorithms to detect models and enable forecasting
13:50 - 14:30

Panel discussion: The Power of Personalization - Converting Buyers to Passionate Brand Advocates

  • Has the power of personalization surpassed the other two P’s – product & price?
  • Personalized (CX) Customer Experiences – How can studying buyer habits help?
  • Acquiring & holding on to customers by building brand loyalty – how analytics can lend you new tricks to leave up your sleeve
14:30 - 14:40


14:40 - 15:40


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23-24 March 2020

Sofitel Dubai The Palm Resort & Spa
Dubai, UAE



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