Smart Data Plus 2022

16-17 November 2022
Mövenpick Grand Al Bustan
Dubai, UAE


SAS Analytics Life Cycle Story simplifies BIG DATA approach

Posted On May 18, 2014

Dubai, UAE - May 18, 2014 - SAS, the leader in business analytics solutions, will demonstrate the SAS Analytics Life Cycle Story at the Smart Data Summit 2014, held from 19th to 20th May at Sofitel, The Palm Jumeirah. SAS will also be speaking on the first day of the summit about "Using the Analytical Life Cycle to Make Big Data Speak to You, Modern Day Storytelling".

"One ailment that organizations do not suffer from is data sufficiency. There is so much data, in so many different places, in so many format types, that people often times feel like they are drowning in this sea of data. In fact, it has become such a big problem it got its own name in 2011, the 'BIG DATA' problem," says Carel Badenhorst, Head Information Management Practice Middle East Africa, Pakistan & Turkey at SAS, who will be delivering the presentation on this topic at the summit.

Big data is described as the exponential growth and availability of data, both structured and unstructured. It is crucial for businesses and societies to understand the precise solution for big data as more data may lead to more accurate analyses. SAS makes the data sufficiency method simpler for organizations by implementing SAS Analytics Life Cycle Story model. Additionally, SAS Visual Analytics provides the ultimate deployment flexibility on-site using the hardware (single or distributed environment) which caters to most organizational needs and cloud environments.

As Smart Analytics Partner at Smart Data Summit 2014, SAS will demonstrate the two essential components which make SAS Analytics Life Cycle model work smoothly:

Intelligence - this feature allows organizations to produce quick and easy intelligence on any data; big or small.

Storytellers - this objective educates the firm on how flexible methods can make everyone within an organization a storyteller, through simply teaching them how to interpret the stories that the analytics life cycle uncover within the data.

The analytics tool can also be used to forecast various strategies to recover distressed parts of the business and to enable rational and evidence-based decisions to correct or close underperforming or unprofitable parts of the business. Therefore, the tool is able to provide relevant information for a business, based on the information relevant to a specific department or division and on the complete performance of the company.

The Smart Data Summit will explore strategies and technologies surrounding data processing, regulation and storage, privacy and protection through keynote presentations, panel discussions and roundtable sessions. Alongside Carel Badenhorst, the SAS will be represented at the event by Michel Ghorayeb, Channel Territory Manager; Ravi Acharya, Sales Director - Channel & Enterprise Banking and Anup Namboodiri, Senior Account Manager, Public Sector.

About SAS:
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved.


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16-17 November 2022

Mövenpick Grand Al Bustan
Dubai, UAE



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